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Email marketing is an efficient way of distributing information about a product or service. This direct marketing method makes use of a fast and effective tool: electronic mail. The main issue that usually shakes the identity of such a method is its association with spamming. Spamming is what some people would consider an underhanded version of email marketing. Companies, without asking permission from potential clients or buyers, bombard said clients’ email addresses with information about products and services. Sometimes spammed email contains links to dishonorable websites that the client would not want to be associated with. Instead of just reminding the email recipients, spammers bombard the poor targets with all sorts of unwanted information. As a result, would-be customers feel that their privacy has been invaded.

Why should you make use of email marketing?

When you use email to inform possible clients about your products and services, you do not have to go to the post office and send a bulk of letters. This means that you do not have to spend money on printing or postage, both of which can cost a lot. Advertising your company through email makes the whole advertising process so much faster and more efficient. You can reach more people in a short period of time. If you have a quality mailing list of people, who have requested to receive your emails, you can benefit by promoting your existing products and build a stronger relationship with them. You can run special promotions during the holidays or other seasonal event without requiring a lot of lead time. The most important reason for using email marketing is that it has been proven effective by many studies.

What are the disadvantages of email marketing?

The problem with the technique is that there are many Internet users who are wary about email from companies, although recent studies indicate that the majority of people are becoming more comfortable with the idea. Email has been known to be a medium for spamming and viruses. Would-be clients are becoming more careful about the mail that they open, which is why it is so important that you clearly identify yourself in the from name of your emails. If the recipients of the email is not familiar with your company or does not recognize the company name, then they may not even open your email. This results in your effort becoming useless. At times, the email recipients do not even get a glimpse of your email if it seems foreign to them. With all sorts of email filters available today, your unrecognized email could be directly sent to the spam box. There may be recipients who do open the mail but do not take your correspondence seriously. They have not really heard of you before your email came into their inbox. They are also more likely wondering how you got their email address. This is why building a quality permission-based mailing list is vital for your email marketing success.

Email marketing, in general, still delivers great results and is one of the most rapidly growing marketing tools. It is fast, cheap and efficient. You get to spread the word about your company’s products and services in almost no time. With one click, your email is sent to possibly hundreds, thousands or even more. Your contacts can also get connected to your online shop through a link within the email. This way, they can buy the product in as few steps as possible, which is exactly what you want.

Author Bio: Victor Green is an Account Executive at EliteEmail.com, the award winning email marketing program. No longer is email marketing software complicated to use or learn. You can deploy the complete email marketing solution in a matter of minutes. Try it free today!

I’ve been using Google Adsense for years and I’ve learned a lot about how the variations in your Adsense units can affect your overall revenue. Two types of ad units that are very popular with Google Adsense are “link units” and “themed ad units”. Never heard of those before? Well let me explain. These two ad unit types are used to focus ads based on the content of your website or for special occasions. But that’s just the tip of the iceberg …

Let’s start off with “themed ad units”. What are these all about? These types of ads can be used on your website to promote special occasions. For example, you can have ads that will display products around Christmas time, Valentine’s Day, New Year’s Day, etc. You can consider these types of ads as “occasion specific” and are focused on particular themes at particular times of the year.

Now bear in mind of course that these ads will only appear if they are available from your advertisers. If there are no ads that are “occasion specific” then other ads may appear on your site – but this of course all depends on your Adsense settings. You would also need to bear in mind that the ads that appear for these occasions are “location specific”. After all, not every country in the world puts high priority on occasions like Christmas, Valentine’s Day, New Year’s, etc, so don’t expect these ads to show up in every location where your website is viewed. Keep these things in mind if you intend to use “theme ad units” on your website. Now let’s look at “link units” and see what they can do for you.

Depending on the placement of your ads and the content of your pages, you may wish to use “link units” as a viable alternative. The first difference that you would notice with “link units” compared to other ad units is that you would not get paid when a user initiates a click on this ad unit (it simply opens up a new page with ads), you would get paid however if a user clicks on any of the ads in the new ad page – in other words, a user has to initiate two (2) steps in order for you to get paid. Now some webmasters may think that giving the user this “extra step” is a waste of time, but in reality, this is a way of ensuring that the user is really interested in the ad being offered – and that they did not simply click on it by accident (hey, it happens sometimes.

Because these link unit results are based on a specific topic that the user wishes to view (because they clicked on your link unit ad first) the resulting ads displayed are more meaningful to the user. This ad unit is very useful if you have webpages that focus on specific topics. So look at your webpages and see which ones would benefit from “link unit” ads.

So what do you think about Google’s ad unit structure. Does it work for you? What strategies do you use? Do you use Google Adsense or do you use another company? I’d love to hear your views about this topic.

Author Bio: If you would like to start earning money from a Serious Internet Marketing Business, then go to The Most Powerful Money Making System – To discuss this topic and to get more articles about Internet Marketing, go to Vahid Lancaster Entrepreneur Online

In any smaller business deciding on how to spend your marketing budget is, of course, crucial. And, even though internet marketing tends to be lower cost than traditional marketing, that does not mean no cost, so it seems that, having looked at what might happen over the next 10 years or so in ’2020 vision for the web’ and at Google in ‘Where is Google going’ recently, a quick look at what the key internet marketing strategies and tactics should be for many businesses is a good idea.

Clearly, the weighting will differ dependent on whether you are B2B or consumer focused and by industry type, but, by and large, this is the way we see it as we continue (we all hope!) to emerge from recession.

Search Engine Optimization is still crucial

Google delivers about 70% of the search queries but Bing and Yahoo are still important.

Google’s new ‘upgrade’ called “caffeine” has been rolling out with ‘invisible changes’ (such as faster searches and looking at websites page download speeds) as well as more visible things such as ‘real time’ searches for social media. Google also continues to move further towards personalized search results based on individual users’ habits and history and while, obviously, searchers may find this more helpful to the small business owner or internet marketer it is an extra hurdle.

Sites with relevant content and credible links will continue to do well but the search engines will be continually looking at how they can improve results and so staying on top of it all is important. Remember the ROI from good SEO is far greater than for most other internet marketing – e.g. c £2,000 in 3 months bought a client c. 9,500 clicks in AdWords, but a £4,000 investment in SEO is producing 15,000 visitors a month with a higher conversion rate.

Pay Per Click provides good returns

Despite the rise of social media people still use search engines as the main means of finding products and services. And, despite the protestations of many that they never click on sponsored listings the number who do is rising – it’s now about 31% who do.

Search advertising prices are likely to remain reasonable in most markets, and average returns will remain comparably high, so investing in qualified leads from pay per click remains attractive for smaller businesses.

The new kid on the block for PPC is Facebook who are growing their ad base fast and look like they will have a more targeted and behavioural way to place your advertising – well worth watching.

Video offers memorable opportunities

We all remember those virals we liked and production costs for well made videos are coming down.

However, simple self made Q&A videos, for a specific subject areas in a series of ongoing stories / topics, so viewers become hooked and want to learn more, shot with a good HD camera where the presenter is themselves and engaging and informative can also do well, though clearly the production values are not going to be as high as something professionally produced. That said they don’t have to be.

But video is still an investment and remember that you can’t view video as quickly as you can scan a webpage to find the information you need.

Correctly used however it can bring fantastic returns and having them on your own site as well as YouTube, Vimeo etc will probably help with SEO. But remember that if you have a video on your website and it’s not also on YouTube, people on YouTube won’t bother searching for your website. To them, YouTube represents the total number of videos available to them on their topic of interest. Also, don’t forget that the Google owned YouTube is the world’s second largest ‘search engine’ in its own right.

Social media marketing will continue to grow

As a smaller business experimenting with a Facebook fan page and Twitter are worth looking at. We have commented on them in Social Media Marketing 1, Social Media Marketing 2 and Social Media Workflow very recently so take a look at those articles to remind yourself what’s going on. If you’re already blogging to help with search engine rankings or to inform existing customers, you should continue to invest and, if you are not then at least consider a blog.

EMail marketing continues to provide predictable returns

The cost of sending emails is low and for most people email is still their primary means of ‘online communication’. Though open rates have dropped over the last few years email may become even become more powerful as improved social media integration occurs. The cost of email is in maintaining the list people change their email addresses. So time and money needs to be spent on keeping your email list current.

For consumer marketing regular but relevant product and service offers are crucial. They will almost always like coupons, discounts and savings. But are your customers now so accustomed to shopping for deals that they might begin to expect discounts? Resetting expectations isn’t easy, but swapping general discounts for loyalty discounts, free upgrades and other lifestyle (e.g. ‘green’) offers and new experiences that make customers feel important and connected is better business. Focusing on repeat business, deeper customer relationships and solving problems are what never fail smaller businesses.

If you are in B2B marketing then use email to educate your prospects. When people visit your web site, they are looking for valuable, informative content that answers their questions. By providing them the chance to make an informed decision, you are paving the way to a long-term relationship. Your goal is to help prospects make their own decisions without a blatant sales pitch but with the chance to enter into dialogue with you by providing opportunities to make contact, leave comments or otherwise contribute to your web site community.

Mobile marketing will take off

Mobile marketing is marketing to people through their mobile phones. Mobile applications (“there’s an app for that”) and browsing on iPhone and the Google Android phones is growing fast and text messaging, mobile email marketing, mobile websites, mobile application development and location based marketing will all grow. Find out if your customers are yet using their mobile for this and begin testing simple mobile marketing campaigns.

CRM integration will increase

CRM systems with customer purchase and marketing history at the salesperson’s fingertips, can make a consistent difference in the depth and types of conversations that happen. Knowing what emails a lead has opened and what links they’ve clicked on, for example, can be very powerful. CRM integration to allow better customer conversations will increase to provide more personalized product, service and solution information – think of simple things that already exist such as the directory enquiry company putting you straight through and sending the number to you phone via SMS and then start to think how you can do something similar or better for your customers.

CRM systems will continue to allow more tailored marketing messages based on individuals’ purchases, starting with their information gathering and continuing through their searching, purchasing, and reordering and then treating each customers individually, wherever they are using any medium they want, whether it’s text, telephone, web or a mobile app.

Hopefully, the points above have given you some ideas of thoughts that you’ll be able to use in your marketing.

Author Bio: Richard Hill is a director of E-CRM Solutions and has spent many years in senior direct and interactive marketing roles.E-CRM helps you to grow by getting you more customers that stay with you longer.

Category: Internet
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If you want to know how to master internet marketing, the basics are not very difficult at all. The secret to it does on everything in a instruction by instruction manner and not leaving anything out. After that, it is really a matter of automating as much processes as it can be and continuing to grow your market. These are generally some of the first steps you have to take.

Naturally, you need to start with a web host and a domain name. It is necessary so you might choose the right domain name. You would like one that includes a key phrase or words which are strongly related your segment. Let’s say you will be selling wedding dresses. If you can have those two words in your URL, it can help you be identified by engines like google and customers. Name your business similarly. It is possible to put a name or an adjective in front of “wedding dresses” to create your online business name and Web address unique.

A good idea is for you to get your domain name before you register your business name, if business registration is necessary. Then you will be sure that your desired domain name isn’t already used. An inexpensive extra thing that you can do is to register your domain as a . Net, . Org, . Com and perhaps even more. This protects your business even more and you can use the domains to your advantage later.

Your blog will be a very important part of you strategy. You will need to start marketing through articles and publishing them in your blog.You may want to write the articles for the main blog yourself, to make sure your company image is maintained close to point of sale.

Besides your quality articles, you will need to have large quantities of shorter articles (300-500 words) for publication in social networking sites, and so on. Because these need not be your best performance, you can use article rewriter software and blenders to produce dozens of articles from just a couple. This really is still a time consuming job and also the articles have to be constructed in a certain way, so you might want to get a expert blog writer to assist you with them.

Form numerous blog sites that you’ll be submitting content to, you will need to make use of social bookmarking sites, article directories along with other public directories of various media. This is a nearly impossible task to accomplish manually. If you’re able to afford to, you might want to hire a professional Search Engine Optimization specialist for this job. In case your budget doesn’t allow it, then just steadily chip away at it.

You will want to publish your articles in as many article directory sites as possible. This can be a tricky procedure. Some article directory sites, the ones that rank highest on engines like google, filter out duplicate and junk content. You will want to publish articles to those internet sites personally. With others, it’s safe to use automated submission services, but make sure not to release your articles too quickly. Search engine bots prefer to see a natural, organic progress, not really a sudden splurge. They interpret this as spam and ignore it or worse.

What is outlined above is simply a portion of what you will have to do in order to master internet marketing. If you are competing against many others in a big niche, you will have a hard road in front of you unless you’ve got a big budget. If you are in a smaller niche and are persevering, you will over time see your marketing efforts bear fruit.

Author Bio: If you are interested in more information, the Author shares the Auto site. This article was written by the business marketer at Car Audio, he is using the web strategies you learned in this article. Powernetshop.at is ranked well in the Internet with his Autoradio sites, by using this methods.

Figure out how to master internet marketing and become independent. You can work from your home office and be your boss. For this you have to invest lots of time and work. If you’d prefer to make products you can sell them online otherwise you can sell items for other people. In this case you will earn a commission for every product you sell.

One of the most common mistakes would be to neglect your website. When you begin promoting it you need to enhance the way it looks. This can convert more visitors into clients. People may have the confidence to buy as long as they think your site looks professional. This is the first step to success. Pick carefully the templates for your blog.

Keep Track of Your SEO

Social media marketing websites can perform miracles for the website site visitors. The best part is that you’ll not need to pay any price for joining. All you need to do is to build a profile and write a quick content about your online business. Use your words to create people check your site and purchase items. As a beginner you have to take advantage of these free methods to advertise.

An excellent idea would be to submit articles to free article directory sites. Do a little research and find the most popular places where you can submit your content. When you begin focusing on the articles you should check the principles. For example you have to realize that you cannot write promotional articles. You must try to write informative and you may post your link in the bio. Follow the rules to be sure that the articles will not be rejected.

Give your very best to submit as many articles as possible. By doing this you will have a lot of links pointing to your website. It will also assist you to get a higher ranking. Try to create a good program and stay with it. For example you can try to submit one article every morning. Imagine the number of articles will be promoting your website in a couple of months. This is a lot of work but it will be worth it.

Focus more on the quality of your articles. Keep in mind that website visitors might be interested to click your link just when they enjoy reading your content. This is why quality is more important than quantity. You need to write about what you understand. This way you will not need to lose any time researching the topic.

Be active on forums and discussion boards. You will be able to publish the site link inside your signature. Be careful not to advertise your online business in your posts. This can only get you banned in the forum. You will also have the chance to understand new tips from the other people.

So that you can build an income from internet marketing you have to work hard. Patience can also be important because it takes time to attract site visitors and clients. Try to do this as a in your free time job at first. When you begin earning a nice income you can make from this your regular job.

Author Bio: If you are interested in more information, the Author shares the Auto site. This article was written by the business marketer at Car Audio, he is using the web strategies you learned in this article. Powernetshop.at is ranked well in the Internet with his Autoradio sites, by using this methods.

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In the big scheme of things, there are two groups that you market to as a business owner or entrepreneur. Group number one is your existing customers; you try to get more business from them. This is a terrific source of “low hanging fruit” by the way, and I and every other experienced marketer out there will tell you that if you had to choose between marketing to people who have already bought from you, or marketing to new people that might buy from you in the future, choose the former. Group number two that you can market to is new customers or prospects. You are trying to get them to become paying customers. Squeeze pages are an effective tool for getting people in that second group to opt-in to your mailing list so you can begin communicating with them and turning them into happy, paying customers.

A squeeze page is really just any page with a place for people to enter their email address. The reason they are called “squeeze” pages rather than the more boring and generic “opt-in” pages is that the whole purpose of a squeeze page is to get someone to put their email address in that little box and press the “submit” button. So, in effect, you as the marketer are psychologically “squeezing” or influencing the prospect to take that action. Motivation for parting with their email address is provided by offering to exchange something of value for that email address. For example, a free video tutorial, ebook, newsletter subscription, or the like.

Squeeze pages are a fundamental tool that online marketers use to add new prospects to their lists. Once you have an effective squeeze page that converts at a good rate, all you have to do is drive relevant traffic to the page, and you will grow your list. I’m not trying to make it sound like it’s a piece of cake to drive relevant traffic, but it actually can be done with no cash investment or very minimal cash investment of approximately one hundred dollars if you decide to outsource some of the work. Quick side tip about driving traffic: The article you are reading right now is a part of one of my own free strategies to attract interested entrepreneurs and small business owners to me!

Okay, let’s return now to the primary topic of this article. Squeeze pages can and should be used by businesses of all sizes and in all industries. Literally, from IBM to the hair salon, from attorneys to flower shops, squeeze pages should absolutely be part of every company’s online presence. If you look through the yellow pages and pick ten random businesses, you will find that those businesses that are even savvy enough to have websites are rarely collecting email addresses on their site. And if they are, they are not offering a very compelling reason for anyone to give their email address. That is such a huge missed opportunity! It’s like throwing your fishing line in the water with no bait. From a marketing perspective, that is pure insanity, especially because squeeze pages are so inexpensive and easy to create.

In addition, you can create specific squeeze pages targeted at various segments of your market. For example, if your market is “parenting help”, you could develop targeted squeeze pages about “Parenting Tips for Moms”, “Parenting Tips for Dads”, “Parenting Tips If Both Parents Are Working”, and “Parenting Tips for Single Moms and Dads”. This way, your squeeze pages can deliver specific incentives to capture email addresses based on the needs and desires of these particular demographic groups. This strategy of segmenting your market and communicating in a more personalized way with the sub-sets of your overall market is an advanced yet very easy strategy that can have a huge positive impact on your conversion rate (i.e. the percentage of visitors to your squeeze pages that actually opt in to your list.) Obviously, if you can improve your conversion rate, you’ll improve the number of prospects on your list.

Setting up a squeeze page is really just like setting up any other type of web page. You can have a squeeze page set up as a page within your larger website, or it can have its own domain name. Once you have created the web page, you will want an enticing title. Continuing with the “parenting help” example above, it could be something like “Are you sick and tired of coming home from work and having to deal with misbehaving, disrespectful kids?” This clarifies and reinforces the problem that you are then going to propose to solve by giving your visitors a bonus in exchange for their email address. Then, you can have either text or a video below the title (typically on the left side of the page) that further clarifies the problem and mentions benefits of opting in to your page. Then, typically to the right of the text you will want to have a box where prospects can enter their name and email address. This box should be clearly labeled with something like “Enter your name and email below to claim your copy of my invaluable free report right now…” Don’t worry about the perfect layout of your squeeze page, just get it set up, and then you can tweak and continuously improve it after you get some visitors.

Now, you’re probably wondering “where am I going to find this “opt in box” you mentioned?” The answer is, it couldn’t be easier… Your email marketing system (such as iContact, which I recommend for everyone except very advanced marketers) will automatically generate the code for these boxes. You don’ t have to know anything about code or programming, just how to copy and paste a line of code (technical gibberish) from one page to another. From your email marketing system, follow the instructions they provide to create a “sign up form” and then copy and paste the code they give you into the area of your squeeze page where you want the opt in box to go. (The opt in box is the little box where people enter their name and email address.)

If that last paragraph flow over your head, do not worry, you can find someone on eLance or Craigslist that can set this up for you for fifty to one hundred dollars (even less if you use someone overseas). My advice is that you do not try to learn any of this technical stuff yourself. Get in the habit of outsourcing it, and you focus on improving your marketing. One great benefit of this system is that the opt in box on your squeeze page will be automatically linked to your list in your email marketing system. So, when someone enters their name and email address, you don’t have to worry about adding it to your list, it will already be done automatically!

If you have followed these steps, then you have created a squeeze page with the ability to capture the email addresses of your prospects and have them automatically added to your list in your email marketing system. Keep in mind that you can always tweak and test your squeeze pages to see what is the most effective layout, offer, and text to get as many people as possible to opt-in to your list.

Author Bio: Discover how to harness the power of the Internet to create your own cash-producing machine. Sign up right now for Taylor Garland’s FREE online newsletter to learn how to do exactly that – Go here: http://CriticalInternetSecrets.com

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It is amazing when you look around Norwich, just what a diverse place it really is. When you first look at the city, it is easy to think that perhaps it is not as multi-cultural or as political as other big cities. But is this really true? Is Norwich really a bit of a back water, a bit slower, and a bit less cultured than the rest of the country? I would certainly hope not and I certainly do not think it is true. Take a look at our theatres, our restaurants, our market….. have a look down gentlemans walk – there is plenty going on and there are lots of different people taking part.

I have recently been attending a leadership course which encourages people from different backgrounds to use their leadership skills to influence positive change and bring about improvements in a community. It is amazing how so many people can see the same thing in such entirely different ways. What one person may see as a problem or challenge another person will see as benefit or something that much not be altered because of its purpose. It is easy to look at ones own view, how marketing Norwich can only help our community for example in my case, but overlook the concerns and impact that others can see.

From a Marketing Consultants point of view Marketing Norwich will bring economic improvement, a stronger tourism industry, more jobs, better opportunities, and more education for our young people. However other people may see this differently, what if more people leads to an increase in crime, or vandalism. What is some of our independent shops get pushed out by bigger major retailers? How does an increase in tourism affect our identity. Through talking to other people with different backgrounds I can see this challenges – but I can also see perfectly good reasons why these should not stop us and can be overcome by us working together.

Norwich needs to get better at talking to each other, and sharing ideas. We know this because of where the Forum has been built for example, and how many of our city centre buildings do not quite work together. We know this through policies aimed at helping small businesses which are dis-jointed and don’t work between different organisations within our city. Marketing Norwich properly will need a stronger emphasis on looking at what visitors may want from our city, and working with everybody to see how we can deliver it.

We need religious leaders, business leaders, political leaders, planners, architects, small businesses all to have a part in the plan to raise the city’s profile. But in the longer term they also need to have an agenda constantly aimed at marketing the area properly. People should know where what they do fits into the marketing Norwich plan, why what they do is important to the city’s reputation. They also need to know and understand how not only do they add value but also how they gain value from having extra revenue streams and the chance to pitch their products, services and ideas to a wider audience. An audience which although not based in our part of the world may continue to be a customer through the internet for example.

Over the next few months I hope to meet a lot more people based in Norwich who have an influencing or leadership role. I want to encourage all of them to work harder to talk more often, to show joined up thinking, and to raise the profile and planning a proper marketing plan for Norwich. Watch this space!!

Author Bio: Norman Comfort is a Marketing Consultant based in Norwich. He is passionate about brands and maximising their potential by working with people to develop creative, robust marketing strategies, plans and customer propositions. For more information on Norwich marketing visit http://www.getcomfortableltd.co.uk.

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As an entrepreneur or business owner, you know it’s critical to be in touch with your customers. That’s how you stay top of mind with them, and how you build trust. And as I am sure you have heard many times, if people trust you, they will buy from you. Email marketing also increases your chances of getting word of mouth referrals, because people can easily forward your email to their friends and family, which is a beautiful and effective recommendation of your business by someone’s friend or family member!

The easiest and most effective way to stay in touch with your list of existing customers and prospects is through email marketing. The way to make it automatic so that you do not spend hours and hours emailing all of your leads is to use a service called an autoresponder. That’s just a fancy name for a service that sends emails automatically on a certain predetermined timeline to your list. If you wanted to, you could sit down one day and write thirty different emails, and then tell your autoresponder service to send a different one each day to your entire email list for an entire month! That’s probably overkill and you would annoy a lot of customers if you bombard them every day, but this example shows you the power of autoresponders. Imagine if you had to write a separate email every day to each of the hundred or thousand people on your email list for thirty days. You would never get it done, but you could get it done with an email autoresponder system. If you’ve ever signed up for something online, it’s likely that you’ve been on the receiving end of an autoresponder email. So many internet marketers use them because they work so well.

There are several inexpensive email-marketing services, such as iContact, Constant Contact and AWeber. They are in the range of $10-15 a month and it’s incredibly easy to set up your account. I personally recommend iContact, as I have used all three that I mentioned in this article plus another one called 1ShoppingCart in my own businesses, and have found iContact’s system to be the easiest and most user-friendly. Then, if you have a bunch of existing customer emails, you can upload your list of existing customer email addresses from an Excel file to your new account, and you’re ready to go! As you add new names to your list using strategies like squeeze pages or opt-in pages, those new leads will be automatically entered onto your list so you can market to them in the future.

Now that you’ve set up your account, and have uploaded your list, it’s time to begin communicating. It’s okay if you only have ten people on your list, just start communicating with them and providing value to them a couple times a week. Daily emails are generally too often and get annoying, unless people specifically signed up for a daily tip. However, if you are communicating with your list any less frequently than once every two weeks or so, you run the risk of people forgetting about you entirely in this age of information and short attention spans! Another helpful tip: don’t use ALL CAPS or exclamation points in your email subject lines, because Spam filters will likely identify these emails and pull them out before your customers can read them.

When thinking about content for your emails, keep it short, to a few paragraphs at maximum, and keep your content focused on one primary message. You are trying to deliver one important message in your email, not tell them everything about your industry or everything you can do for them. Remember, you’ll be communicating with your audience again soon enough! And, make sure you keep your content interesting and useful, so that your customers get in the habit of opening your emails and not just deleting them as “useless promotion”. Useful, funny and/or entertaining is so much more powerful for growing your relationships with your prospects and customers than dry, information overloaded, or overly promotional.

Now that you’ve written the first email, you can create an autoresponder series in your email marketing account, and make this email the first one in the autoresponder series. Then, you can draft as many follow up messages as you would like, and set them to be sent automatically to this list on, for example, day 4, then day 7, then day 12, etc. This way you can knock out a month’s worth of marketing in one shot, quickly and easily! You have now enabled your business to communicate with customers and prospects instantly and continually, for only a few dollars a month. Email marketing should pay for itself very quickly, as it usually only takes one new customer or add-on sale to pay for the service itself.

Author Bio: There are many ways to find new customers and make more money on the Internet, but nothing makes sense unless you are implementing the critical, fundamental strategies that are available to you right now. Once you have tons of relevant traffic, you can chart your own course. Discover how to harness the power of the Internet to create your own cash-producing machine. Sign up for Taylor Garland’s FREE online newsletter to learn how to do that – http://CriticalInternetSecrets.com

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