Posts Tagged ‘email list’

List Building

Monday, December 6th, 2010

One of the recommended things for an Internet Marketer to do is to build an opt-in email list. The results from promoting to your list can be very rewarding. Lists also allow you to enter into joint ventures with other Internet Marketers. This allows you to promote their products to your list and in return they will promote your products to their list. This can increase the reach of your product promotions.

I made an attempt to start a list about a year ago, without success. I produced an ebook and offered it as a free incentive to sign up for my list. The primary problem is probably that there is a lack of traffic to the site, a problem that I have begun to address.

It occurred to me today that I do have a reasonably sized list available. I have put up several niche article directories and one general directory. I have these set up to send an email when an article is accepted for publication. I do know that these emails are sent because I see auto-responder replies from time to time. I can edit the automatic messages that are sent to this ‘list’. As I see it, I do have a right to communicate with my authors, and there is an opt-out mechanism in the script.

The only problem appears to be that the emails are plain text. I have tried to insert an anchor text link, but it comes through as plain text. My email client recognizes the Internet site and makes the link within the href clickable, but it is a messy and inelegant approach. Since I don’t want to send affiliate links in the clear this is a bit of a problem. I can, however, put up a redirect script on my sites that will send visitors to the affiliate pages giving me the credit without displaying the affiliate link directly. This is the recommended proceedure to use whenever an affiliate link is used. It still will not be as elegant as an anchor text link, but it will be much better than flying an affiliate link in the clear.

I will do some more digging to see if these emails can be sent as html/plain text, but if this can not be done I will use my workaround. I will be adding two or three links that target internet marketers to the automatic emails soon!

Do you have any ‘lists’ like the one I discovered today? Can you make use of that list in your Internet Marketing efforts?

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Are You Getting Traffic From Your List?

Friday, March 12th, 2010

If there’s one thing that has been true ever since the Internet was first created, it’s the fact that the money is really in your list. As a matter of fact, some people are taking list building to the next level and are now receiving so much traffic from the list that they have stopped looking for additional traffic from other sources. After all, we are limited in the amount of time that we can use for marketing on a daily basis, and if you find something that is working as well as having a list, there is no need to look for outside sources.

The unfortunate thing is, it can be difficult to build a list in today’s Internet environment. There was a time, perhaps 6 to 10 years ago whenever people would sign up for absolutely anything that you put in front of their face. Today, however, people are just too busy with e-mail and are inundated by spam so they will be very protective of their e-mail address as a form of contact. That is why it is necessary for you to make sure that you are pushing the right buttons in order to get them to sign-up.

One of the best ways for you to be able to do this is to use a squeeze page. A squeeze page is simply a webpage that has no other exit points other than the subscribe box. This helps to focus people on the fact that they need to sign-up in order to get whatever it is that you are offering. It often helps if you offer something for free, such as a report or perhaps a piece of software. The better your offer, the higher of a percentage you’re going to get of people that are signing up for your list.

You also need to work on the copy and design of your squeeze page as well. This is a never-ending process that is done by A/B split testing. In other words, you would test one design against another design in order to see which works better for you. As soon as you are able to determine a clear winner, you would begin testing it against a third design. This can help you to get a higher percentage of individuals that are signing up for your e-mail and will help to keep you from wasting efforts in driving traffic to that squeeze page.

Of course, once you have the list set up, it is necessary for you to treat them properly in order to make them responsive. The average subscriber has a response time of less than one month, so you must make sure that you’re getting your marketing message out to them as early as possible. If you do so in a way that does not inundate them with marketing, making them feel as if they are simply being sold to, you can actually increase your sales considerably.

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